Recent Articles
Business Succession Research Completed By The University Of Minnesota
University of Minnesota Extension Specialist Michael Darger focuses on community economics and business succession. His...
How To Create More Happiness, Joy, And Fulfillment In Your Life
From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to...
A Simple Way To Publish A Book That Works For Top Agency Owners
Publishing a book is like building a house. This is a truth for agency owners and others who want a book for more impact...
Future-Proofing Your Agency: The Role Of Change Readiness
Change has always been an integral part of agency culture. Whether it’s a client putting an agency up for review or the...
Shattering The Myth That You Cannot Measure The Value Of Publicity
Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program...
Four Ways To Showcase Your Value To Clients
People buy what they value. People pay more for what they need and value the most. Here are four ways trusted advisors like...
Base Beauty Creative Agency And Ad Age Launch Marketing Research Report Called The Empathy Effect
After six months of research and finding the most reliable data-driven results, Base Beauty Creative Agency, along with Ad...
ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON
Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently...
You Talentless Clown
[Editor’s note: I met our guest columnist, proposal pricing expert Casey Brown, when she delivered a keynote at the 2024...
Six Keys To Improve Your Virtual Selling
Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge...
7 Proven Social Strategies For Agency Owners
In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust...
Four Must-Have Conversations For Bringing In The Business
The number one rule for agency owners who want to attract right-fit clients is this: don't sound like a salesperson. ...
Agency Rainmaker Forum Announces Keynote Speakers
Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27...
Storytelling To Attract Clients
To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract...
Nine Ways Better Experiences Result In Higher B2B Growth
If you want to grow your B2B company, focus on creating best-in-class client and employee experience. Every high-performing...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain...
How To Find Right-Fit Clients By Getting Paid to Speak
Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best...
Costly Errors To Avoid When Forming An Advisory Board
Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice,...
How To Treat Clients Like Hollywood Icons
What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you...
US Army Colonel Says Now Is Time To Declare War On Cybercrime
Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are...
Here’s The Way Agency Owners Are Growing A Raving Fan Base
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only...
Ten Steps Agency Owners Can Use To Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as...
9 Ways For Busy Agency Owners To Write A Book
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great...
Navigating The AI Content Creation Landscape: A Guide For Agencies
Ready for a crazy statistic or two? According to Forbes Advisor, not only is AI market size expected to exceed $40 billion...
The Digital Impact On Business Relationships And Well-Being
Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business,...
Is Outsourcing Just Throwing It Over The Wall?
In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in...
Why NFL Legends Are Tackling Killer Drug At Las Vegas Super Bowl
Huddle up agency owners, marketing consultants, and entrepreneurs with lofty goals. It takes a team to accomplish...
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