Recent Articles
How To Work With A Ghostwriter To Turn Your Expertise Into Credibility
You can’t spell the word authority without the word author. One of the quickest ways for a business leader to be seen as an...
The Mathematics Of Retirement For Agency Owners
Are you making the right moves now to ensure you win the retirement game? A retirement strategy without a long-term care...
The Rise Of The HAPI Agent
How do you turn mad prospects into happy prospects? “Agencies today are expected to respond almost instantly,” said Laura...
Bringing Hollywood Structure To The Business World
For more than four decades in Hollywood, I’ve devoted my career to a single pursuit: understanding what makes stories...
Key Forum Seeks To Shape Future Of Healthcare Marketing
Hundreds of healthcare marketing professionals from across the United States are set to gather in Foxborough for the ...
The Sale Of The Agency Is Only Part Of The Story
My first book wasn’t supposed to change the trajectory of my business—or my life. It was meant to help my clients. What I...
New Speakers Added For Build A Better Agency Summit 2026 In Denver
More than 400 agency owners and senior leaders are expected to gather in Denver this spring for the annual Build a Better...
2026 Could Be the Year Agencies Stop Chasing Every Lead and Start Growing Smarter
Serial entrepreneur and author James Kademan is challenging agency owners to rethink their growth trajectories for 2026. In...
How Iterable AI Helps Agencies Turn Data Into Measurable Results
It’s a typical Monday morning at a fast-growing digital agency. The creative team has just delivered a campaign full of...
This Lack May Cause Agency Owners To Miss Out On Right-Fit Clients
Smart agency owners and strategic consultants leverage their books with gratitude for more referrals. Referrals make a...
Unshakeable Leadership Reframes How Agency Leaders Should Run Meetings Today
The modern agency workplace didn’t just change during the pandemic—it reset. And for many organizations, the aftershocks...
Storytelling In The Data Age: Why Narrative—Not Numbers—Wins The Room
In an era defined by big data, real-time metrics, and AI-driven insights, business leaders often assume that spreadsheets...
New Book On The Four Horsemen Of Retirement Warns Of The Biggest Obstacles Facing Agency Owners
For many agency owners, retirement is supposed to be the reward after decades of work. But according to financial...
Agency Owners To Gather In Denver For Build A Better Agency Summit 2026
More than 400 agency owners and senior leaders are expected to gather in Denver this spring for the...
New Leadership Strategy Book Shows How To Make Tough Choices
Trade-offs are a natural part of life, and business, but asking employees to make sacrifices could lead to resentment and...
Five Systems Underdog Companies Need For Growth
Like David squaring off against Goliath, small agencies often face industry giants with nothing but sharp strategy and...
Blanchard Biography Extols Leaders To ‘Catch People Doing Things Right’
Allow me to gush. Let me recommend a new candid business biography, Catch People Doing Things Right, which reveals how...
Why Better Speaking Leads To Bigger Impact
Speaking isn’t just about transferring information. It’s also about connecting, inspiring, and leading. Your ideas, your...
How One BioTech Agency Seeks To Protect The AI Achilles Heel
First the good news for the US economy. In recent months, artificial intelligence (AI) spending is lifting the economy. But...
How Clients Judge Agencies
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most...
Create Killer Lead Magnets Just Like Bestselling Marketing Experts
If you are in the business of selling your expertise, your best business asset is your opt-in email list. This is the list...
Agency Leaders Wrestle With Economic Uncertainty At BABA Summit
Optimism among marketing agency leaders in these uncertain economic times has cratered since 2023. This was the sobering...
Agency Growth Summit During Economic Uncertainty Set For August 6 At UC Irvine
More than 250 agency leaders will gather to focus on innovative growth strategies at the ReINVENT Work Summit from 1...
Like Ken Blanchard, Use This Underutilized Strategy To Become An Authority Faster
There is a strategy that will take ad, direct marketing, and PR agency owners twice...
Agency Survey Says Marketing Budgets Are Up in 2025—But KPIs Didn’t Increase
If you want to be a thought-leader agency, release proprietary research that shows prospects how they compare to their...
The Power Of Leading Self And Building Mental Toughness
In a world where external demands can feel overwhelming, the ability to lead oneself and cultivate mental toughness becomes...
Rock N’ Roll Publicist To Speak At Inspired Women’s Summit
PR agency owner Raquel Figlo, dubbed “Orange County’s Rock N’ Roll Publicist” by the publication OC Weekly, will be a...
Everyone Has Been Asking For Referrals the Wrong Way
We all know that the number one way to grow almost any business is by getting referrals. It not only helps grow the...
AI Won’t Kill Agencies. It’ll Help Them Serve The Other 99% of Businesses
When my parents ran their small outerwear business in New York City, marketing meant brick-and-mortar stores and handshake...
Why The Misery Approach May Be Harmful To Agency Owners
Writing a book to find right-fit clients is a team sport. Don’t go it alone. If you are an ad, digital marketing, or PR...
Here’s The Method Agency Owners And Experts Use To Fill Pipelines With Right-Fit Prospects
Raise your hand if you have ever thought about marketing like a thought leader. Of course, advertising, digital marketing...
Have You Made A Bad Hire?
Editors note: Sue will be a panelist at the Agency Rainmaker Forum this coming February 28-March 1 at the University of...
FBI Cybersecurity Expert John Iannarelli Named Keynote Speaker For 2025 Agency Rainmaker Forum
Startling statistic: Nearly 43% of cyberattacks are on small businesses like advertising and marketing agencies because...
Four Key Initiatives That Will Affect Technology And Marketing Landscape In 2025
Following two years of economic stagnation, an immediate uptick in buyer activity seems improbable as we usher in 2025....
Global Staffing Expert Pranav Dalal Named Keynote Speaker For 2025 Agency Rainmaker Forum
How are savvy small agency owners using flexible and cost-effective staffing options to thrive in the digital age? And if...
January 16 Event At UC Irvine To Honor The Legacy Of NFL MVP Quarterback Roman Gabriel Jr., A Personal Brand Pioneer
When it comes to personal branding, LA Rams quarterback Roman Gabriel Jr. was a man ahead of his time. “After my dad's...
7 Secrets to Getting Out of the Day-to-Day of Your Agency
Running a growing agency is both exciting and challenging. The rapid pace, increased client load, and expanding teams often...
Five Strategies To Survive Election Season At The Agency
Our country and countries around the world seem to be infected by a new pandemic following in the footsteps of COVID-19....
The Seven Lead Generation Secrets Revealed For Your Dusty Sales Pipeline
If you know me, you know I am a movie buff. Many of the ad, digital, and PR agency owners I work with are movie buffs too....
Business Succession Research Completed By The University Of Minnesota
University of Minnesota Extension Specialist Michael Darger focuses on community economics and business succession. His...
How To Create More Happiness, Joy, And Fulfillment In Your Life
From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to...
A Simple Way To Publish A Book That Works For Top Agency Owners
Publishing a book is like building a house. This is a truth for agency owners and others who want a book for more impact...
Future-Proofing Your Agency: The Role Of Change Readiness
Change has always been an integral part of agency culture. Whether it’s a client putting an agency up for review or the...
Shattering The Myth That You Cannot Measure The Value Of Publicity
Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program...
Four Ways To Showcase Your Value To Clients
People buy what they value. People pay more for what they need and value the most. Here are four ways trusted advisors like...
Base Beauty Creative Agency And Ad Age Launch Marketing Research Report Called The Empathy Effect
After six months of research and finding the most reliable data-driven results, Base Beauty Creative Agency, along with Ad...
ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON
Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently...
You Talentless Clown
[Editor’s note: I met our guest columnist, proposal pricing expert Casey Brown, when she delivered a keynote at the 2024...
Six Keys To Improve Your Virtual Selling
Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge...
7 Proven Social Strategies For Agency Owners
In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust...
Four Must-Have Conversations For Bringing In The Business
The number one rule for agency owners who want to attract right-fit clients is this: don't sound like a salesperson. ...
Agency Rainmaker Forum Announces Keynote Speakers
Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27...
Storytelling To Attract Clients
To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract...
Nine Ways Better Experiences Result In Higher B2B Growth
If you want to grow your B2B company, focus on creating best-in-class client and employee experience. Every high-performing...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain...
How To Find Right-Fit Clients By Getting Paid to Speak
Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best...
Costly Errors To Avoid When Forming An Advisory Board
Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice,...
How To Treat Clients Like Hollywood Icons
What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you...
US Army Colonel Says Now Is Time To Declare War On Cybercrime
Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are...
Here’s The Way Agency Owners Are Growing A Raving Fan Base
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only...
Ten Steps Agency Owners Can Use To Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as...
9 Ways For Busy Agency Owners To Write A Book
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great...
Navigating The AI Content Creation Landscape: A Guide For Agencies
Ready for a crazy statistic or two? According to Forbes Advisor, not only is AI market size expected to exceed $40 billion...
The Digital Impact On Business Relationships And Well-Being
Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business,...
Is Outsourcing Just Throwing It Over The Wall?
In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in...
Why NFL Legends Are Tackling Killer Drug At Las Vegas Super Bowl
Huddle up agency owners, marketing consultants, and entrepreneurs with lofty goals. It takes a team to accomplish...
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