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ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently stands as the most-streamed television series on Netflix. Season three, released in May of 2024 with an outstanding 165.2 million hours viewed globally, quickly surpassing season two’s opening weekend, despite the shorter...

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You Talentless Clown

You Talentless Clown

[Editor’s note: I met our guest columnist, proposal pricing expert Casey Brown, when she delivered a keynote at the 2024 Build A Better Agency Summit  (BABA) last  May in Denver.] Have you ever been called a talentless clown by a client? No? Me neither, but let's be honest: rejection from clients can make us feel just that way,...

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Six Keys To Improve Your Virtual Selling

Six Keys To Improve Your Virtual Selling

Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge paradigm shift for them. But does it really?” says author Craig Lowder. “Virtual selling has been around for over a hundred years; think catalogs, newspapers, direct mail offers, late-night TV infomercials, telemarketers, and...

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7 Proven Social Strategies For Agency Owners

7 Proven Social Strategies For Agency Owners

In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust social media strategy can significantly broaden your business’s reach and engagement. Here are seven steps to effectively leverage social media and elevate your business: 1. Influencer Collaborations Partnering with influencers...

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Agency Rainmaker Forum Announces Keynote Speakers

Agency Rainmaker Forum Announces Keynote Speakers

Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27 and 28 at the annual “2024 Agency Rainmaker Forum.” “We have assembled an all-star cast of authorities, including Hall of Fame and World Champion Speakers and best-selling authors,” says Henry DeVries, CEO of Indie Books...

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Storytelling To Attract Clients

Storytelling To Attract Clients

To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract right-fit clients are typically great storytellers. “Trying to influence people by using words to appeal to their intellect isn’t enough,” says author Dr. Paul Homoly. “We need stories.” I caught up with Homoly in Phoenix when he...

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How To Grow Your Platform To Land A Book Deal

How To Grow Your Platform To Land A Book Deal

A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business advice authors are getting more and more rare. If you want to get published by a big-name traditional publisher like Penguin or McGraw-Hill you...

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Costly Errors To Avoid When Forming An Advisory Board

Costly Errors To Avoid When Forming An Advisory Board

Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice, but they don’t want to give up control to outsiders,” says Bruce Werner, strategic advisor to private company owners and author of the book Navigating Private Company Governance: The Savvy Business Owners Guide to Developing...

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How To Treat Clients Like Hollywood Icons

How To Treat Clients Like Hollywood Icons

What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you treat them like any other client? Of course not. You would fawn all over them. “Here is the Jedi mind trick to make you craved by your clients, envied by your competitors, and raved about in your industry: treat all clients...

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US Army Colonel Says Now Is Time To Declare War On Cybercrime

US Army Colonel Says Now Is Time To Declare War On Cybercrime

Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer (CISO) is the vanguard of hope against persistent threats,” says Sylvester “Sly”...

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9 Ways For Busy Agency Owners To Write A Book

9 Ways For Busy Agency Owners To Write A Book

Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...

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The Digital Impact On Business Relationships And Well-Being

The Digital Impact On Business Relationships And Well-Being

Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business, communicate, and build relationships. With the rise of emails, social media, and smart devices, we've become more connected than ever. However, the constant digital engagement created by these advancements has had significant...

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Is Outsourcing Just Throwing It Over The Wall?

Is Outsourcing Just Throwing It Over The Wall?

In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in economics is: It depends.” Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business....

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