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7 Hidden Truths For Agency Owners Trying To Attract Right-Fit Clients

7 Hidden Truths For Agency Owners Trying To Attract Right-Fit Clients

by Henry DeVries | Jul 10, 2026 | Business Development

A subject that irks me is when I meet an agency owner, someone who is in the business of selling their expertise, and they complain about the feast or famine nature of the business. That’s understandable, but my pet peeve is when they also exhibit a scarcity...
Here’s The Simple Method Top Agency Owners Use To Land High-Paying Clients

Here’s The Simple Method Top Agency Owners Use To Land High-Paying Clients

by Henry DeVries | Jul 6, 2026 | Business Development

If you are not ready to write a book, are you ready to write a metaphor on a cocktail napkin? In the words of Alan Weiss, author of Million Dollar Consulting, “A picture may be worth a thousand words, but a metaphor is worth a thousand pictures.” The problem is to...
The Power of Relationship-First Business

The Power of Relationship-First Business

by Henry DeVries | Jun 20, 2026 | Business Development

Your mother was right: handwritten thank-you notes and small tokens of appreciation do impress others with your thoughtfulness, and that is just good business advice too. After spending 20 years in the corporate world and 10 more years as a services business owner,...
How To Work With A Ghostwriter To Turn Your Expertise Into Credibility

How To Work With A Ghostwriter To Turn Your Expertise Into Credibility

by Henry DeVries | Jun 16, 2026 | Business Development, Featured

You can’t spell the word authority without the word author. One of the quickest ways for a business leader to be seen as an authority is to get published with articles, opinion pieces, and even books. This is the surest path to more impact, more influence, and more...
Bringing Hollywood Structure To The Business World

Bringing Hollywood Structure To The Business World

by Michael Hauge | May 4, 2026 | Business Development

For more than four decades in Hollywood, I’ve devoted my career to a single pursuit: understanding what makes stories emotionally compelling—and how those stories can change lives. As a coach, teacher, and author, everything I do centers on helping people tell better...
The Sale Of The Agency Is Only Part Of The Story

The Sale Of The Agency Is Only Part Of The Story

by Christine Slocumb | Apr 20, 2026 | Business Development

My first book wasn’t supposed to change the trajectory of my business—or my life. It was meant to help my clients. What I didn’t fully anticipate was how powerful a book could be as a business asset. That first book quickly became more than thought leadership—it...
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