by Henry DeVries | Oct 21, 2024 | Business Development
If you know me, you know I am a movie buff. Many of the ad, digital, and PR agency owners I work with are movie buffs too. A favorite film is The Magnificent Seven, a 1960 American western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve...
by Henry DeVries | Sep 18, 2024 | Admin
From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to ten years) of hard work for a person to move to the top of their field. For many, it may take 10 to 12 years to get in the top 10%. For some, with...
by Henry DeVries | Sep 11, 2024 | Business Development
Publishing a book is like building a house. This is a truth for agency owners and others who want a book for more impact and influence, such as business coaches and strategic consultants. Hard truth: self-publishing is like being your own general contractor who must...
by Henry DeVries | Aug 7, 2024 | Admin
Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When...
by Henry DeVries | Jun 17, 2024 | Business Development
Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge paradigm shift for them. But does it really?” says author Craig Lowder. “Virtual selling has been around for over a hundred years; think catalogs,...