Administrative

Running a growing agency is both exciting and challenging. The rapid pace, increased client load, and expanding teams often make it difficult to maintain the efficient workflows you once had—and still find time to work on business strategy or simply get out of the office. In my chat with Henry DeVries, CEO of Indie Books International and host of...

Our country and countries around the world seem to be infected by a new pandemic following in the footsteps of COVID-19. One author in Australia has created a new pseudo-diagnosis to describe this infection: PCRS (Post COVID Rudeness Syndrome). Unlike COVID-19, this infection seems to be growing stronger day by day and there is no vaccine...

From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to ten years) of hard work for a person to move to the top of their field. For many, it may take 10 to 12 years to get in the top 10%. For some, with expert mentoring, a lot less. “What this means is simple,” says author St....

Change has always been an integral part of agency culture. Whether it’s a client putting an agency up for review or the inevitable cycle of employee turnover, maintaining consistency in such a dynamic environment is an ongoing challenge. While change may be a familiar part of agency life, being truly prepared for it is often overlooked, relying...

Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When developing publicity campaigns, many clients want to be sure that whatever expenses...

People buy what they value. People pay more for what they need and value the most. Here are four ways trusted advisors like agency owners and strategic consultants can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The Teaser Talk is an appetizer. Like dinner appetizers offered as a tasty treat to...

After six months of research and finding the most reliable data-driven results, Base Beauty Creative Agency, along with Ad Age, released “The Empathy Effect: Unlocking explosive growth in beauty, wellness, and personal care industries,” a first-of-its-kind marketing research report proving how empathy in marketing drives business growth in the...

Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer (CISO) is the vanguard of hope against persistent threats,” says Sylvester “Sly”...