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Agency Owners To Gather In Denver For Build A Better Agency Summit 2026
More than 400 agency owners and senior leaders are expected to gather in Denver this spring for the annual Build a Better Agency Summit (BABA). Hosted by the Agency Management Institute (AMI), the summit will run May 18-20, at the Westin Denver Downtown. The summit's goal is to focus on the topics required to make an...
New Leadership Strategy Book Shows How To Make Tough Choices
Trade-offs are a natural part of life, and business, but asking employees to make sacrifices could lead to resentment and long-term troubles for your company. That’s the advice of Proactive Worldwide president David Kalinowski in his book The Sacrifice Paradox: How To Navigate Life’s Choices And Trade-Offs. “The best leaders understand that...
Five Systems Underdog Companies Need For Growth
Like David squaring off against Goliath, small agencies often face industry giants with nothing but sharp strategy and fearless determination. In a CB Insights study of 111 failed start-ups, 14 percent failed because they didn’t have the right team in place. Another 19 percent had a flawed business model, which is an example of lacking...
Blanchard Biography Extols Leaders To ‘Catch People Doing Things Right’
Allow me to gush. Let me recommend a new candid business biography, Catch People Doing Things Right, which reveals how bestselling author, speaker, and business consultant, Ken Blanchard, revolutionized management by leading with love. Ken Blanchard, 86, has transformed modern business leadership theory through unlikely means—by catching people...
Why Better Speaking Leads To Bigger Impact
Speaking isn’t just about transferring information. It’s also about connecting, inspiring, and leading. Your ideas, your vision, and your work all have the potential to make a significant impact, but only if your message hits home and sticks with your audience long after you have spoken. Poor communication increases employee turnover, decreases...
How One BioTech Agency Seeks To Protect The AI Achilles Heel
First the good news for the US economy. In recent months, artificial intelligence (AI) spending is lifting the economy. But it’s not because of how companies are using the technology. Rather, it’s the sheer amount of investment in data centers, semiconductor factories and power supply that are needed to build the computing power that AI demands....
How Clients Judge Agencies
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...
Create Killer Lead Magnets Just Like Bestselling Marketing Experts
If you are in the business of selling your expertise, your best business asset is your opt-in email list. This is the list of prospects who have raised their hands and said they would welcome more information about your services and you. With these names and addresses you can further the conversation with these prospects. That is better than...
Agency Leaders Wrestle With Economic Uncertainty At BABA Summit
Optimism among marketing agency leaders in these uncertain economic times has cratered since 2023. This was the sobering assessment from research released at the Agency Management Institute’s fifth annual Build A Better Agency (BABA) Summit in Denver on May 19-21, 2025. According to a survey of 788 agency leaders presented by AgencyCore.org, in...
Agency Growth Summit During Economic Uncertainty Set For August 6 At UC Irvine
More than 250 agency leaders will gather to focus on innovative growth strategies at the ReINVENT Work Summit from 1 to 5 pm Wednesday, August 6, 2025 at The Cove at UC Irvine’s Beall Applied Innovation. Southern California agency owners have felt the uncertainty of the first five months of 2025. Tariffs, tax code changes and fighting in the...
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