Administrative

Editors note: Sue will be a panelist at the Agency Rainmaker Forum this coming February 28-March 1 at the University of California San Diego. We’ve all done it. Whether in our personal lives or with employees, we ignore or downplay negative traits until they pile up to the point of it being a crisis. Giving people the benefit of the doubt is an...

Startling statistic: Nearly 43% of cyberattacks are on small businesses like advertising and marketing agencies because they lack the financial investment, time, and awareness to employ security measures. That’s why small businesses are ideal targets for cybercriminals, according to Accenture's Cybercrime Study. To help agency owners be...

How are savvy small agency owners using flexible and cost-effective staffing options to thrive in the digital age? And if you do not choose to go global, will your agency be at a competitive disadvantage? Staffing thought leader Pranav Dalal, CEO of Office Beacon and an advisor to the Harvard Business Review, will address those questions in his...

When it comes to personal branding, LA Rams quarterback Roman Gabriel Jr. was a man ahead of his time. “After my dad's death on April 20 of this year, I wanted to do something for his legacy,” said Roman Gabriel III, who points out that in the 1960s his father and Joe Namath were the first two NFL quarterbacks to create what is commonly referred...

Running a growing agency is both exciting and challenging. The rapid pace, increased client load, and expanding teams often make it difficult to maintain the efficient workflows you once had—and still find time to work on business strategy or simply get out of the office. In my chat with Henry DeVries, CEO of Indie Books International and host of...

Our country and countries around the world seem to be infected by a new pandemic following in the footsteps of COVID-19. One author in Australia has created a new pseudo-diagnosis to describe this infection: PCRS (Post COVID Rudeness Syndrome). Unlike COVID-19, this infection seems to be growing stronger day by day and there is no vaccine...

From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to ten years) of hard work for a person to move to the top of their field. For many, it may take 10 to 12 years to get in the top 10%. For some, with expert mentoring, a lot less. “What this means is simple,” says author St....

Change has always been an integral part of agency culture. Whether it’s a client putting an agency up for review or the inevitable cycle of employee turnover, maintaining consistency in such a dynamic environment is an ongoing challenge. While change may be a familiar part of agency life, being truly prepared for it is often overlooked, relying...

Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When developing publicity campaigns, many clients want to be sure that whatever expenses...