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How To Find New Clients With A Book
Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many successful agencies use it to get more right-fit clients than they can handle. Some...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly rare. If you want to get published by a big-name traditional publisher like Simon...
Seven Ways To Incorporate Emotion Into Your Marketing Messaging
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb, author of Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT,...
Research Reveals Eight In Ten Companies Want Stronger Agency Relationships
If you are a leader at a marketing agency, there is good news. According to new research, marketing decision-makers at eight out of ten small-to-medium-sized businesses strongly agree with the statement, “My organization wants to work with agencies we can build a strong relationship with over time.” Additionally, most of the 512 study respondents...
The Secret Way Smart Agencies Grow Instead Of Fighting For Top Talent
Advertising, digital marketing, and PR agency owners in the past have been afraid of other firms in the client’s waiting room. Today, the agencies that want to grow need to be more afraid of losing talent. If you want to grow your agency, you need the right people. Many firms worry about finding and retaining top talent to serve the clients. The...
Top Ten Errors That Open Your Agency To Employee Lawsuit Liability
Agency owners beware: Employee lawyers have a playbook they use to win lawsuits. “Win or lose, defending a lawsuit by a disgruntled former employee with an attorney is costly, time-consuming, and affects all aspects of an otherwise thriving business,” says Matthew Grabell, author of The Employee Lawyer's Playbook: The Top-Ten Mistakes Employers...
The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will remind them that they exist. That’s smart. So, what should agency owners and...
The Smartest Agency Owners Do This Tactic To Attract Right-Fit Clients
You don't have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can't spell the word authority without the word author. But you might say, "I don't got time for that." Maybe I will just do a video. I am great at talking." Yes, video...
A Simple Way To Become An Industry Authority Like This NYC Agency Owner
Here is why I started my Agency Rainmaker TV Show and why you should start one too. In a word: networking. Networking has always been a top way to attract high-paying clients, but podcasting and YouTube TV shows are a new spin on the strategy. This works for ad agency owners, digital marketing agency owners and strategic consultants....
The Jedi Mind Trick Secret That Helps Ad And Digital Marketing Agency Owners Attract Right-Fit Clients
Do you want more high-paying clients? It pays to spin a good yarn. Hollywood knows the mind trick secret. That is why it is the emotion picture capital of the world. Discoveries in neuroscience prove people make decisions based on emotion, not logic. These are emotional times, and if you want to attract more high-paying clients, you need to...
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