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Costly Errors To Avoid When Forming An Advisory Board

Costly Errors To Avoid When Forming An Advisory Board

Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice, but they don’t want to give up control to outsiders,” says Bruce Werner, strategic advisor to private company owners and author of the book Navigating Private Company Governance: The Savvy Business Owners Guide to Developing...

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How To Treat Clients Like Hollywood Icons

How To Treat Clients Like Hollywood Icons

What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you treat them like any other client? Of course not. You would fawn all over them. “Here is the Jedi mind trick to make you craved by your clients, envied by your competitors, and raved about in your industry: treat all clients...

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US Army Colonel Says Now Is Time To Declare War On Cybercrime

US Army Colonel Says Now Is Time To Declare War On Cybercrime

Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer (CISO) is the vanguard of hope against persistent threats,” says Sylvester “Sly”...

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How Clients Judge Agencies

How Clients Judge Agencies

Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...

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9 Ways For Busy Agency Owners To Write A Book

9 Ways For Busy Agency Owners To Write A Book

Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...

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The Digital Impact On Business Relationships And Well-Being

The Digital Impact On Business Relationships And Well-Being

Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business, communicate, and build relationships. With the rise of emails, social media, and smart devices, we've become more connected than ever. However, the constant digital engagement created by these advancements has had significant...

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Is Outsourcing Just Throwing It Over The Wall?

Is Outsourcing Just Throwing It Over The Wall?

In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in economics is: It depends.” Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business....

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