News
Costly Errors To Avoid When Forming An Advisory Board
Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice, but they don’t want to give up control to outsiders,” says Bruce Werner, strategic advisor to private company owners and author of the book Navigating Private Company Governance: The Savvy Business Owners Guide to Developing...
How To Treat Clients Like Hollywood Icons
What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you treat them like any other client? Of course not. You would fawn all over them. “Here is the Jedi mind trick to make you craved by your clients, envied by your competitors, and raved about in your industry: treat all clients...
US Army Colonel Says Now Is Time To Declare War On Cybercrime
Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer (CISO) is the vanguard of hope against persistent threats,” says Sylvester “Sly”...
How Clients Judge Agencies
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...
Here’s The Way Agency Owners Are Growing A Raving Fan Base
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only have a limited level of engagement at best. Instead, grow a fully engaged community. Case in point: the seven-figure marketing agency Predictive ROI uses a Community Tree Model to map out the different elements of building a...
Ten Steps Agency Owners Can Use To Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit Clients (Indie Books International, 2024). To research the book, Lowder and...
9 Ways For Busy Agency Owners To Write A Book
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...
Navigating The AI Content Creation Landscape: A Guide For Agencies
Ready for a crazy statistic or two? According to Forbes Advisor, not only is AI market size expected to exceed $40 billion by 2027, over 60 percent of businesses expect AI to increase their productivity. This points to businesses increasing adoption of these tools, including using platforms like ChatGPT to create content for marketing purposes....
The Digital Impact On Business Relationships And Well-Being
Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business, communicate, and build relationships. With the rise of emails, social media, and smart devices, we've become more connected than ever. However, the constant digital engagement created by these advancements has had significant...
Is Outsourcing Just Throwing It Over The Wall?
In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in economics is: It depends.” Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business....
Browse By Categories
Get the News in Your Inbox
Subscribe to our weekly round up of the top news stories delivered to your inbox.
By submitting this form, you are consenting to receive marketing emails from: Agency Owner News. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.