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Ten Steps Agency Owners Can Use To Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit Clients (Indie Books International, 2024). To research the book, Lowder and...
9 Ways For Busy Agency Owners To Write A Book
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...
Navigating The AI Content Creation Landscape: A Guide For Agencies
Ready for a crazy statistic or two? According to Forbes Advisor, not only is AI market size expected to exceed $40 billion by 2027, over 60 percent of businesses expect AI to increase their productivity. This points to businesses increasing adoption of these tools, including using platforms like ChatGPT to create content for marketing purposes....
The Digital Impact On Business Relationships And Well-Being
Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business, communicate, and build relationships. With the rise of emails, social media, and smart devices, we've become more connected than ever. However, the constant digital engagement created by these advancements has had significant...
Is Outsourcing Just Throwing It Over The Wall?
In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in economics is: It depends.” Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business....
Why NFL Legends Are Tackling Killer Drug At Las Vegas Super Bowl
Huddle up agency owners, marketing consultants, and entrepreneurs with lofty goals. It takes a team to accomplish greatness. Let me let you in on a powerful marketing secret: If you are going to tackle an opponent as big as fentanyl, you will need the power of relationships. For those headed to Las Vegas for the Super Bowl, I recommend you check...
Why Finding New Clients Is A Big Pain
Startling statistic: for three out of five agency owners, the number one pain point is finding new clients. The 2018 HubSpot survey this factoid came from focused on hundreds of marketing agencies with five to 200 employees. Yes, agency owners wake up in the middle of the night thinking of how to find enough new clients, and not just any clients....
How To Find New Clients With A Book
Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many successful agencies use it to get more right-fit clients than they can handle. Some...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly rare. If you want to get published by a big-name traditional publisher like Simon...
Seven Ways To Incorporate Emotion Into Your Marketing Messaging
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb, author of Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT,...
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