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Like Ken Blanchard, Use This Underutilized Strategy To Become An Authority Faster
There is a strategy that will take ad, direct marketing, and PR agency owners twice as far in half the time. This strategy also works for consultants, coaches, and high-end service business owners who want to use authority marketing. Remember, you can't spell authority without the word author. Ken Blanchard,...
Agency Survey Says Marketing Budgets Are Up in 2025—But KPIs Didn’t Increase
If you want to be a thought-leader agency, release proprietary research that shows prospects how they compare to their peers. According to research from one agency, U.S. CMOs are rethinking strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth. The main message of the findings: “bigger budgets...
The Power Of Leading Self And Building Mental Toughness
In a world where external demands can feel overwhelming, the ability to lead oneself and cultivate mental toughness becomes a cornerstone of enduring success for agency owners. While the focus in leadership often shifts to managing teams, driving results, and influencing stakeholders, the foundation of effective agency leadership begins within....
Rock N’ Roll Publicist To Speak At Inspired Women’s Summit
PR agency owner Raquel Figlo, dubbed “Orange County’s Rock N’ Roll Publicist” by the publication OC Weekly, will be a featured speaker at the Inspired Women’s Summit May 21 and 22, 2025 at the Hotel Maya in Long Beach, California. “This year’s summit is designed to be a transformative experience for all attendees,” says Figlo.“The summit is an...
Everyone Has Been Asking For Referrals the Wrong Way
We all know that the number one way to grow almost any business is by getting referrals. It not only helps grow the business quickly, but it is inexpensive. It’s been said before that a referral from a client is the highest form of compliment. If all this is true about referrals, how can you get more of them as an advisor and business owner? Stop...
AI Won’t Kill Agencies. It’ll Help Them Serve The Other 99% of Businesses
When my parents ran their small outerwear business in New York City, marketing meant brick-and-mortar stores and handshake deals. Today, every business needs to be a digital marketing company first, but most entrepreneurs are stuck spending their nights and weekends struggling to be part-time marketers instead of building their actual...
Why The Misery Approach May Be Harmful To Agency Owners
Writing a book to find right-fit clients is a team sport. Don’t go it alone. If you are an ad, digital marketing, or PR agency owner who wants to write a book to find right-fit clients, beware trying it by your lonesome. You could try the loner approach by renting a cabin in the mountains and not coming out until you have a manuscript. I call...
Here’s The Method Agency Owners And Experts Use To Fill Pipelines With Right-Fit Prospects
Raise your hand if you have ever thought about marketing like a thought leader. Of course, advertising, digital marketing and PR agency owners would never call themselves a thought leader. The same is true for consultants, business coaches, and high-end service business owners. That is a title bestowed on you by others. But to fill your pipeline...
Have You Made A Bad Hire?
Editors note: Sue will be a panelist at the Agency Rainmaker Forum this coming February 28-March 1 at the University of California San Diego. We’ve all done it. Whether in our personal lives or with employees, we ignore or downplay negative traits until they pile up to the point of it being a crisis. Giving people the benefit of the doubt is an...
FBI Cybersecurity Expert John Iannarelli Named Keynote Speaker For 2025 Agency Rainmaker Forum
Startling statistic: Nearly 43% of cyberattacks are on small businesses like advertising and marketing agencies because they lack the financial investment, time, and awareness to employ security measures. That’s why small businesses are ideal targets for cybercriminals, according to Accenture's Cybercrime Study. To help agency owners be...
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