by Henry DeVries | Mar 17, 2024 | Business Development
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating...
by Henry DeVries | Mar 11, 2024 | Business Development
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only have a limited level of engagement at best. Instead, grow a fully engaged community. Case in point: the seven-figure marketing agency Predictive...
by Henry DeVries | Mar 4, 2024 | Business Development
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit...
by Henry DeVries | Feb 26, 2024 | Business Development
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline....
by Henry DeVries | Jan 19, 2024 | Business Development
Huddle up agency owners, marketing consultants, and entrepreneurs with lofty goals. It takes a team to accomplish greatness. Let me let you in on a powerful marketing secret: If you are going to tackle an opponent as big as fentanyl, you will need the power of...
by Henry DeVries | Jan 5, 2024 | Business Development
Startling statistic: for three out of five agency owners, the number one pain point is finding new clients. The 2018 HubSpot survey this factoid came from focused on hundreds of marketing agencies with five to 200 employees. Yes, agency owners wake up in the middle of...
