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Everyone Has Been Asking For Referrals the Wrong Way

Everyone Has Been Asking For Referrals the Wrong Way

by Phillip Ramsey | Mar 21, 2025 | Business Development

We all know that the number one way to grow almost any business is by getting referrals. It not only helps grow the business quickly, but it is inexpensive. It’s been said before that a referral from a client is the highest form of compliment. If all this is true...
Why The Misery Approach May Be Harmful To Agency Owners

Why The Misery Approach May Be Harmful To Agency Owners

by Henry DeVries | Feb 24, 2025 | Business Development

Writing a book to find right-fit clients is a team sport. Don’t go it alone. If you are an ad, digital marketing, or PR agency owner who wants to write a book to find right-fit clients, beware trying it by your lonesome. You could try the loner approach by renting a...
Here’s The Method Agency Owners And Experts Use To Fill Pipelines With Right-Fit Prospects

Here’s The Method Agency Owners And Experts Use To Fill Pipelines With Right-Fit Prospects

by Henry DeVries | Feb 17, 2025 | Business Development

Raise your hand if you have ever thought about marketing like a thought leader. Of course, advertising, digital marketing and PR agency owners would never call themselves a thought leader. The same is true for consultants, business coaches, and high-end service...
The Seven Lead Generation Secrets Revealed For Your Dusty Sales Pipeline

The Seven Lead Generation Secrets Revealed For Your Dusty Sales Pipeline

by Henry DeVries | Oct 21, 2024 | Business Development

If you know me, you know I am a movie buff. Many of the ad, digital, and PR agency owners I work with are movie buffs too. A favorite film is The Magnificent Seven, a 1960 American western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve...
Business Succession Research Completed By The University Of Minnesota

Business Succession Research Completed By The University Of Minnesota

by Julie Keyes | Oct 9, 2024 | Business Development

University of Minnesota Extension Specialist Michael Darger focuses on community economics and business succession. His background with economic development agencies led him to focus on business retention and expansion work, which eventually landed him at the U of M...
A Simple Way To Publish A Book That Works For Top Agency Owners

A Simple Way To Publish A Book That Works For Top Agency Owners

by Henry DeVries | Sep 11, 2024 | Business Development

Publishing a book is like building a house. This is a truth for agency owners and others who want a book for more impact and influence, such as business coaches and strategic consultants. Hard truth: self-publishing is like being your own general contractor who must...
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