by Henry DeVries | Aug 13, 2025 | Business Development
If you are in the business of selling your expertise, your best business asset is your opt-in email list. This is the list of prospects who have raised their hands and said they would welcome more information about your services and you. With these names and addresses...
by Henry DeVries | Aug 7, 2025 | Business Development
Optimism among marketing agency leaders in these uncertain economic times has cratered since 2023. This was the sobering assessment from research released at the Agency Management Institute’s fifth annual Build A Better Agency (BABA) Summit in Denver on May 19-21,...
by Henry DeVries | Jul 31, 2025 | Business Development
More than 250 agency leaders will gather to focus on innovative growth strategies at the ReINVENT Work Summit from 1 to 5 pm Wednesday, August 6, 2025 at The Cove at UC Irvine’s Beall Applied Innovation. Southern California agency owners have felt the uncertainty...
by Henry DeVries | Jul 2, 2025 | Business Development, Featured
There is a strategy that will take ad, direct marketing, and PR agency owners twice as far in half the time. This strategy also works for consultants, coaches, and high-end service business owners who want to use authority marketing. Remember, you can’t spell...
by Henry DeVries | May 14, 2025 | Business Development
If you want to be a thought-leader agency, release proprietary research that shows prospects how they compare to their peers. According to research from one agency, U.S. CMOs are rethinking strategy as AI influences 82% of hiring decisions, signaling a shift toward...
by Ann Bowers-Evangelista | Apr 29, 2025 | Business Development
In a world where external demands can feel overwhelming, the ability to lead oneself and cultivate mental toughness becomes a cornerstone of enduring success for agency owners. While the focus in leadership often shifts to managing teams, driving results, and...
