Client Services
How To Treat Clients Like Hollywood Icons
What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you treat them like any other client? Of course not. You would fawn all over them. “Here is the Jedi mind trick to make you craved by your clients, envied by your competitors, and raved about in your industry: treat all clients...
Navigating The AI Content Creation Landscape: A Guide For Agencies
Ready for a crazy statistic or two? According to Forbes Advisor, not only is AI market size expected to exceed $40 billion by 2027, over 60 percent of businesses expect AI to increase their productivity. This points to businesses increasing adoption of these tools, including using platforms like ChatGPT to create content for marketing purposes....
Research Reveals Eight In Ten Companies Want Stronger Agency Relationships
If you are a leader at a marketing agency, there is good news. According to new research, marketing decision-makers at eight out of ten small-to-medium-sized businesses strongly agree with the statement, “My organization wants to work with agencies we can build a strong relationship with over time.” Additionally, most of the 512 study respondents...
The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will remind them that they exist. That’s smart. So, what should agency owners and...
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