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Rock N’ Roll Publicist To Speak At Inspired Women’s Summit
PR agency owner Raquel Figlo, dubbed “Orange County’s Rock N’ Roll Publicist” by the publication OC Weekly, will be a featured speaker at the Inspired Women’s Summit May 21 and 22, 2025 at the Hotel Maya in Long Beach, California. “This year’s summit is designed to be a transformative experience for all attendees,” says Figlo.“The summit is an...
Everyone Has Been Asking For Referrals the Wrong Way
We all know that the number one way to grow almost any business is by getting referrals. It not only helps grow the business quickly, but it is inexpensive. It’s been said before that a referral from a client is the highest form of compliment. If all this is true about referrals, how can you get more of them as an advisor and business owner? Stop...
AI Won’t Kill Agencies. It’ll Help Them Serve The Other 99% of Businesses
When my parents ran their small outerwear business in New York City, marketing meant brick-and-mortar stores and handshake deals. Today, every business needs to be a digital marketing company first, but most entrepreneurs are stuck spending their nights and weekends struggling to be part-time marketers instead of building their actual...
Why The Misery Approach May Be Harmful To Agency Owners
Writing a book to find right-fit clients is a team sport. Don’t go it alone. If you are an ad, digital marketing, or PR agency owner who wants to write a book to find right-fit clients, beware trying it by your lonesome. You could try the loner approach by renting a cabin in the mountains and not coming out until you have a manuscript. I call...
Here’s The Method Agency Owners And Experts Use To Fill Pipelines With Right-Fit Prospects
Raise your hand if you have ever thought about marketing like a thought leader. Of course, advertising, digital marketing and PR agency owners would never call themselves a thought leader. The same is true for consultants, business coaches, and high-end service business owners. That is a title bestowed on you by others. But to fill your pipeline...
Have You Made A Bad Hire?
Editors note: Sue will be a panelist at the Agency Rainmaker Forum this coming February 28-March 1 at the University of California San Diego. We’ve all done it. Whether in our personal lives or with employees, we ignore or downplay negative traits until they pile up to the point of it being a crisis. Giving people the benefit of the doubt is an...
FBI Cybersecurity Expert John Iannarelli Named Keynote Speaker For 2025 Agency Rainmaker Forum
Startling statistic: Nearly 43% of cyberattacks are on small businesses like advertising and marketing agencies because they lack the financial investment, time, and awareness to employ security measures. That’s why small businesses are ideal targets for cybercriminals, according to Accenture's Cybercrime Study. To help agency owners be...
Four Key Initiatives That Will Affect Technology And Marketing Landscape In 2025
Following two years of economic stagnation, an immediate uptick in buyer activity seems improbable as we usher in 2025. Buyers will continue to carefully watch spending, creating a necessity for marketers to make investments in initiatives that demonstrate measurable KPIs and foster genuine prospect engagement. To stay competitive, marketing...
Global Staffing Expert Pranav Dalal Named Keynote Speaker For 2025 Agency Rainmaker Forum
How are savvy small agency owners using flexible and cost-effective staffing options to thrive in the digital age? And if you do not choose to go global, will your agency be at a competitive disadvantage? Staffing thought leader Pranav Dalal, CEO of Office Beacon and an advisor to the Harvard Business Review, will address those questions in his...
January 16 Event At UC Irvine To Honor The Legacy Of NFL MVP Quarterback Roman Gabriel Jr., A Personal Brand Pioneer
When it comes to personal branding, LA Rams quarterback Roman Gabriel Jr. was a man ahead of his time. “After my dad's death on April 20 of this year, I wanted to do something for his legacy,” said Roman Gabriel III, who points out that in the 1960s his father and Joe Namath were the first two NFL quarterbacks to create what is commonly referred...
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