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If you want to grow your B2B company, focus on creating best-in-class client and employee experience. Every high-performing B2B company is vying for that enviable spot where they stand out from the competition. But what does quantifiable research say separates the best from the rest? To understand business leaders’ views on what it takes to be a...

A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business advice authors are getting more and more rare. If you want to get published by a big-name traditional publisher like Penguin or McGraw-Hill you...

Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best way to attract high-paying clients. “To influence and connect with others, inspire change, and build your business, it is critical to speak authentically and confidently in front of groups,” says Maria Lynn Johnson, author...

Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...

Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only have a limited level of engagement at best. Instead, grow a fully engaged community. Case in point: the seven-figure marketing agency Predictive ROI uses a Community Tree Model to map out the different elements of building a...

Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit Clients (Indie Books International, 2024). To research the book, Lowder and...

Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...