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ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON
Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently stands as the most-streamed television series on Netflix. Season three, released in May of 2024 with an outstanding 165.2 million hours viewed globally, quickly surpassing season two’s opening weekend, despite the shorter...
Six Keys To Improve Your Virtual Selling
Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge paradigm shift for them. But does it really?” says author Craig Lowder. “Virtual selling has been around for over a hundred years; think catalogs, newspapers, direct mail offers, late-night TV infomercials, telemarketers, and...
Four Must-Have Conversations For Bringing In The Business
The number one rule for agency owners who want to attract right-fit clients is this: don't sound like a salesperson. "Enroll, don't sell" is the main message of David Goldman, lead author of Bringing in the Business Without Sounding Like a Salesperson (2024, Indie Books International). "Many professionals are averse to being...
Storytelling To Attract Clients
To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract right-fit clients are typically great storytellers. “Trying to influence people by using words to appeal to their intellect isn’t enough,” says author Dr. Paul Homoly. “We need stories.” I caught up with Homoly in Phoenix when he...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business advice authors are getting more and more rare. If you want to get published by a big-name traditional publisher like Penguin or McGraw-Hill you...
You Talentless Clown
[Editor’s note: I met our guest columnist, proposal pricing expert Casey Brown, when she delivered a keynote at the 2024 Build A Better Agency Summit (BABA) last May in Denver.] Have you ever been called a talentless clown by a client? No? Me neither, but let's be honest: rejection from clients can make us feel just that way,...
7 Proven Social Strategies For Agency Owners
In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust social media strategy can significantly broaden your business’s reach and engagement. Here are seven steps to effectively leverage social media and elevate your business: 1. Influencer Collaborations Partnering with influencers...
Agency Rainmaker Forum Announces Keynote Speakers
Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27 and 28 at the annual “2024 Agency Rainmaker Forum.” “We have assembled an all-star cast of authorities, including Hall of Fame and World Champion Speakers and best-selling authors,” says Henry DeVries, CEO of Indie Books...
Nine Ways Better Experiences Result In Higher B2B Growth
If you want to grow your B2B company, focus on creating best-in-class client and employee experience. Every high-performing B2B company is vying for that enviable spot where they stand out from the competition. But what does quantifiable research say separates the best from the rest? To understand business leaders’ views on what it takes to be a...
How To Find Right-Fit Clients By Getting Paid to Speak
Speaking is the fastest way to get exposure and build credibility. It’s how every great movement began. It is also the best way to attract high-paying clients. “To influence and connect with others, inspire change, and build your business, it is critical to speak authentically and confidently in front of groups,” says Maria Lynn Johnson, author...
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