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Shattering The Myth That You Cannot Measure The Value Of Publicity

Shattering The Myth That You Cannot Measure The Value Of Publicity

Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When developing publicity campaigns, many clients want to be sure that whatever expenses...

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Base Beauty Creative Agency And Ad Age Launch Marketing Research Report Called The Empathy Effect

Base Beauty Creative Agency And Ad Age Launch Marketing Research Report Called The Empathy Effect

After six months of research and finding the most reliable data-driven results, Base Beauty Creative Agency, along with Ad Age, released “The Empathy Effect: Unlocking explosive growth in beauty, wellness, and personal care industries,” a first-of-its-kind marketing research report proving how empathy in marketing drives business growth in the...

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You Talentless Clown

You Talentless Clown

[Editor’s note: I met our guest columnist, proposal pricing expert Casey Brown, when she delivered a keynote at the 2024 Build A Better Agency Summit  (BABA) last  May in Denver.] Have you ever been called a talentless clown by a client? No? Me neither, but let's be honest: rejection from clients can make us feel just that way,...

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7 Proven Social Strategies For Agency Owners

7 Proven Social Strategies For Agency Owners

In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust social media strategy can significantly broaden your business’s reach and engagement. Here are seven steps to effectively leverage social media and elevate your business: 1. Influencer Collaborations Partnering with influencers...

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Agency Rainmaker Forum Announces Keynote Speakers

Agency Rainmaker Forum Announces Keynote Speakers

Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27 and 28 at the annual “2024 Agency Rainmaker Forum.” “We have assembled an all-star cast of authorities, including Hall of Fame and World Champion Speakers and best-selling authors,” says Henry DeVries, CEO of Indie Books...

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Four Ways To Showcase Your Value To Clients

Four Ways To Showcase Your Value To Clients

People buy what they value. People pay more for what they need and value the most. Here are four ways trusted advisors like agency owners and strategic consultants can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The Teaser Talk is an appetizer. Like dinner appetizers offered as a tasty treat to...

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ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently stands as the most-streamed television series on Netflix. Season three, released in May of 2024 with an outstanding 165.2 million hours viewed globally, quickly surpassing season two’s opening weekend, despite the shorter...

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Six Keys To Improve Your Virtual Selling

Six Keys To Improve Your Virtual Selling

Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge paradigm shift for them. But does it really?” says author Craig Lowder. “Virtual selling has been around for over a hundred years; think catalogs, newspapers, direct mail offers, late-night TV infomercials, telemarketers, and...

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Storytelling To Attract Clients

Storytelling To Attract Clients

To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract right-fit clients are typically great storytellers. “Trying to influence people by using words to appeal to their intellect isn’t enough,” says author Dr. Paul Homoly. “We need stories.” I caught up with Homoly in Phoenix when he...

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