by Henry DeVries | Nov 30, 2023 | Business Development
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly...
by Henry DeVries | Oct 12, 2023 | Business Development
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb,...
by Henry DeVries | Oct 6, 2023 | Business Development, Client Services
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will...
by Henry DeVries | Sep 23, 2023 | Business Development
You don’t have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can’t spell the word authority without the word author. But you might say,...
by Henry DeVries | Sep 23, 2023 | Business Development
Here is why I started my Agency Rainmaker TV Show and why you should start one too. In a word: networking. Networking has always been a top way to attract high-paying clients, but podcasting and YouTube TV shows are a new spin on the strategy. This works for...
by Henry DeVries | Sep 21, 2023 | Business Development
Do you want more high-paying clients? It pays to spin a good yarn. Hollywood knows the mind trick secret. That is why it is the emotion picture capital of the world. Discoveries in neuroscience prove people make decisions based on emotion, not logic. These are...
