by Henry DeVries | May 14, 2025 | Business Development
If you want to be a thought-leader agency, release proprietary research that shows prospects how they compare to their peers. According to research from one agency, U.S. CMOs are rethinking strategy as AI influences 82% of hiring decisions, signaling a shift toward...
by Ann Bowers-Evangelista | Apr 29, 2025 | Business Development
In a world where external demands can feel overwhelming, the ability to lead oneself and cultivate mental toughness becomes a cornerstone of enduring success for agency owners. While the focus in leadership often shifts to managing teams, driving results, and...
by Phillip Ramsey | Mar 21, 2025 | Business Development
We all know that the number one way to grow almost any business is by getting referrals. It not only helps grow the business quickly, but it is inexpensive. It’s been said before that a referral from a client is the highest form of compliment. If all this is true...
by Henry DeVries | Feb 24, 2025 | Business Development, Featured
Writing a book to find right-fit clients is a team sport. Don’t go it alone. If you are an ad, digital marketing, or PR agency owner who wants to write a book to find right-fit clients, beware trying it by your lonesome. You could try the loner approach by renting a...
by Henry DeVries | Feb 17, 2025 | Business Development
Raise your hand if you have ever thought about marketing like a thought leader. Of course, advertising, digital marketing and PR agency owners would never call themselves a thought leader. The same is true for consultants, business coaches, and high-end service...
by Henry DeVries | Oct 21, 2024 | Business Development
If you know me, you know I am a movie buff. Many of the ad, digital, and PR agency owners I work with are movie buffs too. A favorite film is The Magnificent Seven, a 1960 American western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve...
