Business Development
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly rare. If you want to get published by a big-name traditional publisher like Simon...
Seven Ways To Incorporate Emotion Into Your Marketing Messaging
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb, author of Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT,...
The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will remind them that they exist. That’s smart. So, what should agency owners and...
The Smartest Agency Owners Do This Tactic To Attract Right-Fit Clients
You don't have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can't spell the word authority without the word author. But you might say, "I don't got time for that." Maybe I will just do a video. I am great at talking." Yes, video...
A Simple Way To Become An Industry Authority Like This NYC Agency Owner
Here is why I started my Agency Rainmaker TV Show and why you should start one too. In a word: networking. Networking has always been a top way to attract high-paying clients, but podcasting and YouTube TV shows are a new spin on the strategy. This works for ad agency owners, digital marketing agency owners and strategic consultants....
The Jedi Mind Trick Secret That Helps Ad And Digital Marketing Agency Owners Attract Right-Fit Clients
Do you want more high-paying clients? It pays to spin a good yarn. Hollywood knows the mind trick secret. That is why it is the emotion picture capital of the world. Discoveries in neuroscience prove people make decisions based on emotion, not logic. These are emotional times, and if you want to attract more high-paying clients, you need to...
Discover The Rainmaker Secrets Of Riches In The Niches
Are you an agency owner who wants to make it rain? This is not about a sprinkling of right-fit clients, this is about a downpour. In other words, make it rain revenue by finding riches in the niches. Many agency owners, strategic consultants, and executive coaches are too frightened to even try to find a niche. "What if I choose the wrong one?"...
Business Owners On Cusp Of Great Post-Pandemic Economic Boon
Agencies, consultants and entrepreneurs are on the cusp of a season of opportunity that the world has not seen in a long time. That was the message marketing expert Drew McLellan delivered to more than 225 marketing agency leaders at the Build A Better Agency Summit in May in Chicago. “Historians, business leaders, and our own experience would...
Unlock Untapped Markets By Finding Your Clients’ Watering Holes
If you are an agency owner, consultant, solopreneur or small business owner who wants to attract more right-fit clients, the best business development book I have read in two years is The Widest Net by Pamela Slim. The book made me think, laugh, cry and feel noble for the work I do. In my opinion, Slim is arguably America’s top business...
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