Costly Errors To Avoid When Forming An Advisory Board

Costly Errors To Avoid When Forming An Advisory Board

Most small to midsize agency boards are advisory, not fiduciary boards, and for a good reason. “Agency owners want advice, but they don’t want to give up control to outsiders,” says Bruce Werner, strategic advisor to private company owners and author of the book...
How To Treat Clients Like Hollywood Icons

How To Treat Clients Like Hollywood Icons

What if a Hollywood icon like Emma Stone, George Clooney, or Brad Pitt wanted to do business with your agency? Would you treat them like any other client? Of course not. You would fawn all over them. “Here is the Jedi mind trick to make you craved by your clients,...