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Agency Leaders Wrestle With Economic Uncertainty At BABA Summit

Agency Leaders Wrestle With Economic Uncertainty At BABA Summit

by Henry DeVries | Aug 7, 2025 | Business Development

Optimism among marketing agency leaders in these uncertain economic times has cratered since 2023. This was the sobering assessment from research released at the Agency Management Institute’s fifth annual Build A Better Agency (BABA) Summit in Denver on May 19-21,...
Agency Growth Summit During Economic Uncertainty Set For August 6 At UC Irvine

Agency Growth Summit During Economic Uncertainty Set For August 6 At UC Irvine

by Henry DeVries | Jul 31, 2025 | Business Development

More than 250 agency leaders will gather to focus on innovative growth strategies at the ReINVENT Work Summit from 1 to 5 pm Wednesday, August 6, 2025 at The Cove at UC Irvine’s Beall Applied Innovation. Southern California agency owners have felt the uncertainty...
Like Ken Blanchard, Use This Underutilized Strategy To Become An Authority Faster

Like Ken Blanchard, Use This Underutilized Strategy To Become An Authority Faster

by Henry DeVries | Jul 2, 2025 | Business Development, Featured

There is a strategy that will take ad, direct marketing, and PR agency owners twice as far in half the time. This strategy also works for consultants, coaches, and high-end service business owners who want to use authority marketing. Remember, you can’t spell...
Agency Survey Says Marketing Budgets Are Up in 2025—But KPIs Didn’t Increase

Agency Survey Says Marketing Budgets Are Up in 2025—But KPIs Didn’t Increase

by Henry DeVries | May 14, 2025 | Business Development

If you want to be a thought-leader agency, release proprietary research that shows prospects how they compare to their peers. According to research from one agency, U.S. CMOs are rethinking strategy as AI influences 82% of hiring decisions, signaling a shift toward...
Rock N’ Roll Publicist To Speak At Inspired Women’s Summit

Rock N’ Roll Publicist To Speak At Inspired Women’s Summit

by Henry DeVries | Mar 31, 2025 | Admin

PR agency owner Raquel Figlo, dubbed “Orange County’s Rock N’ Roll Publicist” by the publication OC Weekly, will be a featured speaker at the Inspired Women’s Summit May 21 and 22, 2025 at the Hotel Maya in Long Beach, California. “This year’s summit is designed to be...
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