by Henry DeVries | Oct 9, 2025 | Business Development, Featured
First the good news for the US economy. In recent months, artificial intelligence (AI) spending is lifting the economy. But it’s not because of how companies are using the technology. Rather, it’s the sheer amount of investment in data centers, semiconductor factories...
by Henry DeVries | Sep 5, 2025 | Business Development
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating...
by Henry DeVries | Aug 13, 2025 | Business Development
If you are in the business of selling your expertise, your best business asset is your opt-in email list. This is the list of prospects who have raised their hands and said they would welcome more information about your services and you. With these names and addresses...
by Henry DeVries | Aug 7, 2025 | Business Development
Optimism among marketing agency leaders in these uncertain economic times has cratered since 2023. This was the sobering assessment from research released at the Agency Management Institute’s fifth annual Build A Better Agency (BABA) Summit in Denver on May 19-21,...
by Henry DeVries | Jul 31, 2025 | Business Development
More than 250 agency leaders will gather to focus on innovative growth strategies at the ReINVENT Work Summit from 1 to 5 pm Wednesday, August 6, 2025 at The Cove at UC Irvine’s Beall Applied Innovation. Southern California agency owners have felt the uncertainty...
