Business Development

How Clients Judge Agencies

How Clients Judge Agencies

Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...

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9 Ways For Busy Agency Owners To Write A Book

9 Ways For Busy Agency Owners To Write A Book

Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...

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Why Finding New Clients Is A Big Pain

Why Finding New Clients Is A Big Pain

Startling statistic: for three out of five agency owners, the number one pain point is finding new clients. The 2018 HubSpot survey this factoid came from focused on hundreds of marketing agencies with five to 200 employees. Yes, agency owners wake up in the middle of the night thinking of how to find enough new clients, and not just any clients....

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How To Find New Clients With A Book

How To Find New Clients With A Book

Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many successful agencies use it to get more right-fit clients than they can handle. Some...

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How To Grow Your Platform To Land A Book Deal

How To Grow Your Platform To Land A Book Deal

A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly rare. If you want to get published by a big-name traditional publisher like Simon...

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The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates

The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates

This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will remind them that they exist. That’s smart. So, what should agency owners and...

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