Business Development
How Clients Judge Agencies
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...
Here’s The Way Agency Owners Are Growing A Raving Fan Base
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only have a limited level of engagement at best. Instead, grow a fully engaged community. Case in point: the seven-figure marketing agency Predictive ROI uses a Community Tree Model to map out the different elements of building a...
Ten Steps Agency Owners Can Use To Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit Clients (Indie Books International, 2024). To research the book, Lowder and...
9 Ways For Busy Agency Owners To Write A Book
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline. Here are the nine ways, in alphabetical, not rank order: Blog To Book. I...
Why NFL Legends Are Tackling Killer Drug At Las Vegas Super Bowl
Huddle up agency owners, marketing consultants, and entrepreneurs with lofty goals. It takes a team to accomplish greatness. Let me let you in on a powerful marketing secret: If you are going to tackle an opponent as big as fentanyl, you will need the power of relationships. For those headed to Las Vegas for the Super Bowl, I recommend you check...
Why Finding New Clients Is A Big Pain
Startling statistic: for three out of five agency owners, the number one pain point is finding new clients. The 2018 HubSpot survey this factoid came from focused on hundreds of marketing agencies with five to 200 employees. Yes, agency owners wake up in the middle of the night thinking of how to find enough new clients, and not just any clients....
How To Find New Clients With A Book
Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many successful agencies use it to get more right-fit clients than they can handle. Some...
How To Grow Your Platform To Land A Book Deal
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly rare. If you want to get published by a big-name traditional publisher like Simon...
Seven Ways To Incorporate Emotion Into Your Marketing Messaging
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb, author of Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT,...
The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will remind them that they exist. That’s smart. So, what should agency owners and...
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