Business Development

ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

ATTRACT CLIENTS WITH A STORY LIKE BRIDGERTON

Agency owners who want to grow their businesses can take a lesson from a hit TV show. Shonda Rhime’s Bridgerton confidently stands as the most-streamed television series on Netflix. Season three, released in May of 2024 with an outstanding 165.2 million hours viewed globally, quickly surpassing season two’s opening weekend, despite the shorter...

read more
Six Keys To Improve Your Virtual Selling

Six Keys To Improve Your Virtual Selling

Is virtual selling really new? “Many companies would have you believe virtual selling is new and constitutes a huge paradigm shift for them. But does it really?” says author Craig Lowder. “Virtual selling has been around for over a hundred years; think catalogs, newspapers, direct mail offers, late-night TV infomercials, telemarketers, and...

read more
7 Proven Social Strategies For Agency Owners

7 Proven Social Strategies For Agency Owners

In today’s digital landscape leveraging social media is not just beneficial—it’s essential. For agency owners, a robust social media strategy can significantly broaden your business’s reach and engagement. Here are seven steps to effectively leverage social media and elevate your business: 1. Influencer Collaborations Partnering with influencers...

read more
Agency Rainmaker Forum Announces Keynote Speakers

Agency Rainmaker Forum Announces Keynote Speakers

Agency owners and strategic consultants are invited to join Indie Books International and Agency Owner News on September 27 and 28 at the annual “2024 Agency Rainmaker Forum.” “We have assembled an all-star cast of authorities, including Hall of Fame and World Champion Speakers and best-selling authors,” says Henry DeVries, CEO of Indie Books...

read more
Storytelling To Attract Clients

Storytelling To Attract Clients

To attract right-fit clients, don’t just use facts to tell when you can use stories to sell. Agency owners who attract right-fit clients are typically great storytellers. “Trying to influence people by using words to appeal to their intellect isn’t enough,” says author Dr. Paul Homoly. “We need stories.” I caught up with Homoly in Phoenix when he...

read more
How To Grow Your Platform To Land A Book Deal

How To Grow Your Platform To Land A Book Deal

A book deal is an agreement between a publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business advice authors are getting more and more rare. If you want to get published by a big-name traditional publisher like Penguin or McGraw-Hill you...

read more
How Clients Judge Agencies

How Clients Judge Agencies

Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating new client leads and then converting those leads into clients. This is also known...

read more

Browse Other Categories

Get the News in Your Inbox

Subscribe to our weekly round up of the top news stories delivered to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Agency Owner News. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.