by Henry DeVries | Dec 19, 2023 | Business Development
Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many...
by Henry DeVries | Nov 30, 2023 | Business Development
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly...
by Henry DeVries | Oct 12, 2023 | Business Development
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb,...
by Henry DeVries | Oct 6, 2023 | Business Development, Client Services
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will...
by Henry DeVries | Sep 23, 2023 | Business Development
You don’t have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can’t spell the word authority without the word author. But you might say,...
by Henry DeVries | Sep 23, 2023 | Business Development
Here is why I started my Agency Rainmaker TV Show and why you should start one too. In a word: networking. Networking has always been a top way to attract high-paying clients, but podcasting and YouTube TV shows are a new spin on the strategy. This works for...
