by Henry DeVries | Jan 5, 2024 | Business Development
Startling statistic: for three out of five agency owners, the number one pain point is finding new clients. The 2018 HubSpot survey this factoid came from focused on hundreds of marketing agencies with five to 200 employees. Yes, agency owners wake up in the middle of...
by Henry DeVries | Dec 19, 2023 | Business Development
Research has proven there is a better way to find right-fit clients. There is a proven process for marketing with integrity and getting an up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many...
by Henry DeVries | Nov 30, 2023 | Business Development
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly...
by Henry DeVries | Oct 12, 2023 | Business Development
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb,...
by Henry DeVries | Oct 6, 2023 | Business Development, Client Services
This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will...
by Henry DeVries | Sep 23, 2023 | Business Development
You don’t have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can’t spell the word authority without the word author. But you might say,...
