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January 16 Event At UC Irvine To Honor The Legacy Of NFL MVP Quarterback Roman Gabriel Jr., A Personal Brand Pioneer

January 16 Event At UC Irvine To Honor The Legacy Of NFL MVP Quarterback Roman Gabriel Jr., A Personal Brand Pioneer

by Henry DeVries | Nov 17, 2024 | Admin

When it comes to personal branding, LA Rams quarterback Roman Gabriel Jr. was a man ahead of his time. “After my dad’s death on April 20 of this year, I wanted to do something for his legacy,” said Roman Gabriel III, who points out that in the 1960s his father...
7 Secrets to Getting Out of the Day-to-Day of Your Agency

7 Secrets to Getting Out of the Day-to-Day of Your Agency

by Alane Boyd | Nov 4, 2024 | Admin

Running a growing agency is both exciting and challenging. The rapid pace, increased client load, and expanding teams often make it difficult to maintain the efficient workflows you once had—and still find time to work on business strategy or simply get out of the...
Five Strategies To Survive Election Season At The Agency

Five Strategies To Survive Election Season At The Agency

by John M. O'Brien | Oct 22, 2024 | Admin

Our country and countries around the world seem to be infected by a new pandemic following in the footsteps of COVID-19. One author in Australia has created a new pseudo-diagnosis to describe this infection: PCRS (Post COVID Rudeness Syndrome). Unlike COVID-19, this...
How To Create More Happiness, Joy, And Fulfillment In Your Life

How To Create More Happiness, Joy, And Fulfillment In Your Life

by Henry DeVries | Sep 18, 2024 | Admin

From his experience, John St. James believes in the adage that it takes at least 10,000 hours (or approximately seven to ten years) of hard work for a person to move to the top of their field. For many, it may take 10 to 12 years to get in the top 10%. For some, with...
Future-Proofing Your Agency: The Role Of Change Readiness

Future-Proofing Your Agency: The Role Of Change Readiness

by Allie Fendrick | Aug 22, 2024 | Admin

Change has always been an integral part of agency culture. Whether it’s a client putting an agency up for review or the inevitable cycle of employee turnover, maintaining consistency in such a dynamic environment is an ongoing challenge. While change may be a familiar...
Shattering The Myth That You Cannot Measure The Value Of Publicity

Shattering The Myth That You Cannot Measure The Value Of Publicity

by Henry DeVries | Aug 7, 2024 | Admin

Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When...
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