by Henry DeVries | Aug 7, 2024 | Admin
Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same economies hold true for local campaigns. But can it be measured? When...
by Clare Price | Jul 24, 2024 | Admin
People buy what they value. People pay more for what they need and value the most. Here are four ways trusted advisors like agency owners and strategic consultants can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The...
by Holly Kersgieter | Jul 17, 2024 | Admin
After six months of research and finding the most reliable data-driven results, Base Beauty Creative Agency, along with Ad Age, released “The Empathy Effect: Unlocking explosive growth in beauty, wellness, and personal care industries,” a first-of-its-kind marketing...
by Henry DeVries | Mar 27, 2024 | Admin
Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer...
by Jamie Shibley | Feb 9, 2024 | Admin
Agency owners beware. The last 20 years have seen a surge in digital technology, transforming the way we conduct business, communicate, and build relationships. With the rise of emails, social media, and smart devices, we’ve become more connected than ever....
by Brian Gerstner | Jan 24, 2024 | Admin
In the words of Dani Rodri, professor of Economics at Harvard University, “The correct answer to almost any question in economics is: It depends.” Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the...
