by Henry DeVries | Mar 27, 2024 | Admin
Cyberwar is hell. Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, there are ten skills your cyber commander-in-chief security must possess if they are to defend your agency. “A skilled chief information security officer...
by Henry DeVries | Mar 17, 2024 | Business Development
Why should agency owners worry about marketing? The answer is simple: To make payroll. That means the money to pay the most important person in the world, which is you, and then to your team. First, let’s define terms. By marketing we mean the process of generating...
by Henry DeVries | Mar 11, 2024 | Business Development
Do you want to attract and convert more right-fit clients? Then don’t try to create a large follower base. They will only have a limited level of engagement at best. Instead, grow a fully engaged community. Case in point: the seven-figure marketing agency Predictive...
by Henry DeVries | Mar 4, 2024 | Business Development
Client acquisition is a science that must be artfully executed, especially by agency owners who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit...
by Henry DeVries | Feb 26, 2024 | Business Development
Podcaster, author, and agency owner Drew McLellan once asked me how do busy agency owners write a book? That is a great question for any agency owner, strategic consultant, or business coach trying to write a book to find right-fit prospects for their sales pipeline....
