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Research Reveals Eight In Ten Companies Want Stronger Agency Relationships

Research Reveals Eight In Ten Companies Want Stronger Agency Relationships

by Henry DeVries | Oct 11, 2023 | Client Services

If you are a leader at a marketing agency, there is good news. According to new research, marketing decision-makers at eight out of ten small-to-medium-sized businesses strongly agree with the statement, “My organization wants to work with agencies we can build a...
The Secret Way Smart Agencies Grow Instead Of Fighting For Top Talent

The Secret Way Smart Agencies Grow Instead Of Fighting For Top Talent

by Henry DeVries | Oct 10, 2023 | Admin

Advertising, digital marketing, and PR agency owners in the past have been afraid of other firms in the client’s waiting room. Today, the agencies that want to grow need to be more afraid of losing talent. If you want to grow your agency, you need the right people....
Top Ten Errors That Open Your Agency To Employee Lawsuit Liability

Top Ten Errors That Open Your Agency To Employee Lawsuit Liability

by Henry DeVries | Oct 6, 2023 | Admin

Agency owners beware: Employee lawyers have a playbook they use to win lawsuits. “Win or lose, defending a lawsuit by a disgruntled former employee with an attorney is costly, time-consuming, and affects all aspects of an otherwise thriving business,” says Matthew...
The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates

The Smartest Agency Owners Send These Gifts To Right-Fit Prospects And Referral Advocates

by Henry DeVries | Oct 6, 2023 | Business Development, Client Services

This is the time of year I start to receive gift calendars and fridge magnet calendars from my realtor, loan officer, and dentist. Sometimes I get candy, which is dandy. They also send me fun items like a stuffed toy. Why? Because they hope I will keep it and it will...
The Smartest Agency Owners Do This Tactic To Attract Right-Fit Clients

The Smartest Agency Owners Do This Tactic To Attract Right-Fit Clients

by Henry DeVries | Sep 23, 2023 | Business Development

You don’t have to be a writer to get published. Authoring books and articles to become a quoted authority is a time-tested vehicle for gaining credibility in a specific area. You can’t spell the word authority without the word author. But you might say,...
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