by Henry DeVries | Nov 30, 2023 | Business Development
A book deal is an agreement between a traditional royalty-based publisher and an author, by which the author agrees to write a book or a certain number of books to be published by the publisher. Book deals for nonfiction business authors are becoming increasingly...
by Henry DeVries | Oct 12, 2023 | Business Development
Agencies must develop messaging that connects emotionally with client prospects. Great messaging should provoke, entertain, and inspire, advises agency owner Slocumb. “Emotion drives 80 percent of decision-making; data drives the remaining 20 percent,” says Slocumb,...
by Henry DeVries | Oct 11, 2023 | Client Services
If you are a leader at a marketing agency, there is good news. According to new research, marketing decision-makers at eight out of ten small-to-medium-sized businesses strongly agree with the statement, “My organization wants to work with agencies we can build a...
by Henry DeVries | Oct 10, 2023 | Admin
Advertising, digital marketing, and PR agency owners in the past have been afraid of other firms in the client’s waiting room. Today, the agencies that want to grow need to be more afraid of losing talent. If you want to grow your agency, you need the right people....
by Henry DeVries | Oct 6, 2023 | Admin
Agency owners beware: Employee lawyers have a playbook they use to win lawsuits. “Win or lose, defending a lawsuit by a disgruntled former employee with an attorney is costly, time-consuming, and affects all aspects of an otherwise thriving business,” says Matthew...
