Administrative

Hundreds of healthcare marketing professionals from across the United States are set to gather in Foxborough for the  Swaay.Health LIVE 2026 conference, a three-day event that will spotlight innovation, collaboration, and evolving strategies in the healthcare communications space. Scheduled for April 29 through May 1 at the MEDITECH...

It’s a typical Monday morning at a fast-growing digital agency. The creative team has just delivered a campaign full of bold ideas and eye-catching visuals, but when the client asks, “How is this moving the business?” the room falls silent. Charts are scattered across dashboards, spreadsheets are out of sync, and proving impact feels like chasing...

The modern agency workplace didn’t just change during the pandemic—it reset. And for many organizations, the aftershocks are still playing out in meeting rooms and video calls where engagement is low, decisions stall, and employees quietly check out. Janet Kendall White, CEO of Berkshire Group, believes that’s no coincidence. In her new...

Trade-offs are a natural part of life, and business, but asking employees to make sacrifices could lead to resentment and long-term troubles for your company. That’s the advice of Proactive Worldwide president David Kalinowski in his book The Sacrifice Paradox: How To Navigate Life’s Choices And Trade-Offs. “The best leaders understand that...

PR agency owner Raquel Figlo, dubbed “Orange County’s Rock N’ Roll Publicist” by the publication OC Weekly, will be a featured speaker at the Inspired Women’s Summit May 21 and 22, 2025 at the Hotel Maya in Long Beach, California. “This year’s summit is designed to be a transformative experience for all attendees,” says Figlo.“The summit is an...

Editors note: Sue will be a panelist at the Agency Rainmaker Forum this coming February 28-March 1 at the University of California San Diego. We’ve all done it. Whether in our personal lives or with employees, we ignore or downplay negative traits until they pile up to the point of it being a crisis. Giving people the benefit of the doubt is an...

Startling statistic: Nearly 43% of cyberattacks are on small businesses like advertising and marketing agencies because they lack the financial investment, time, and awareness to employ security measures. That’s why small businesses are ideal targets for cybercriminals, according to Accenture's Cybercrime Study. To help agency owners be...

How are savvy small agency owners using flexible and cost-effective staffing options to thrive in the digital age? And if you do not choose to go global, will your agency be at a competitive disadvantage? Staffing thought leader Pranav Dalal, CEO of Office Beacon and an advisor to the Harvard Business Review, will address those questions in his...